Six years on, Pokémon Go remains one of the most popular and profitable mobile games around the world - with more than 1.3m monthly players in the UK alone. US players have spent the most ($2.2bn) on Pokémon Go since its launch in the summer of 2016, followed by players in Japan and Germany. Only a handful of mobile games have ever hit $6bn in revenue, such as Clash of Clans, Candy Crush Saga, PUBG Mobile and Honor of Kings. It’s not all good news for Pokémon Go, however. Amidst a wider downturn in mobile game spending this year, Pokémon Go earned 45% less during 2022’s first quarter compared to the same time last year. This period saw the game’s Johto Tour event take place - perhaps suggesting fewer tickets were sold compared to last year’s Kanto-focused event. To date, Pokémon Go has been downloaded more than 678m times. This weekend just gone saw the game put on its annual Go Fest extravanganza - with a big story surprise, and a third day set to come in August to wrap things up.
